The Glenlivet wanted a mould-breaking, limited-edition whisky. So they created ‘The Glenlivet Alpha’ – and asked us to build an immersive, interactive social campaign to share with all their whisky enthusiasts around the world.
The campaign launched with a live tasting on Twitter, hosted by key whisky infuencers. Twitter followers were given exclusive clues and hints, and direct access to The Glenlivet’s Master Distiller: when you made a guess about Alpha’s flavour, he replied with a video message to let you know how close you were.
A set of four interactive Facebook senses challenges let whisky fans try and recreate the taste, smell, look and feel of The Glenlivet Alpha.
A month of social CRM activity kept up the buzz and taught aspiring whisky connoisseurs how to master their senses and enjoy their favourite drink.
Creative Credits:
Art Director: Simon Nicholls
Copywriter: Chris King
Digital Creative/delivery: Naked Penguin Boy Case Study
Film: Harry Foster
Art Director: Simon Nicholls
Copywriter: Chris King
Digital Creative/delivery: Naked Penguin Boy Case Study
Film: Harry Foster