The business press is full of banks shouting about how great they are for British entrepreneurs. But none of them genuinely take the time to prove it. So when Santander asked for a big, new campaign, that’s exactly what we set out to do. Rather than getting Santander to sing their own praises, we travelled the UK meeting their customers, and let them do the talking instead.
What came out of that was a nationwide press campaign, strengthened by online films and an actively-managed LinkedIn group for the business community.
The result? Santander, and their customers, loved it – the head of Santander bank even got misty-eyed when the work debuted at a conference. In fact, it’s been so successful that instead of simply being around for a quarter, the client’s adding more and more stories to the campaign, and rolling it out indefinitely.
Creative Credits:
Art Director/designer: Simon Nicholls
Campaign photography: Dylan Collard
Campaign content Films: Richard Mullane, Living Projects
Art Director/designer: Simon Nicholls
Campaign photography: Dylan Collard
Campaign content Films: Richard Mullane, Living Projects