Taking inspiration from the world of Film, Fashion and now Music, showcasing new levels of bespoke luxury for a younger, more savvy style conscious Rolls-Royce owner.
This project like all RR projects took a few months of collaboration with the bespoke team and photographer Joe Windsor-Williams to create a series of content assets in the final instalment of 'Wraith Inspired' cars.
The launch comms were a set of three key visuals to launch 'Wraith Inspired
by Music'. The campaign positioning behind the car was that it was the 'ultimate intimate venue' to enjoy music. The engineers at RR had achieved this high level of acoustic engineering by designing a bespoke sound system with a new cosseted luxury interior.
This project like all RR projects took a few months of collaboration with the bespoke team and photographer Joe Windsor-Williams to create a series of content assets in the final instalment of 'Wraith Inspired' cars.
The launch comms were a set of three key visuals to launch 'Wraith Inspired
by Music'. The campaign positioning behind the car was that it was the 'ultimate intimate venue' to enjoy music. The engineers at RR had achieved this high level of acoustic engineering by designing a bespoke sound system with a new cosseted luxury interior.
Power, Style. Drama, are three undeniable factors that define a Rolls-Royce Wraith.
Wraith Inspired By Music, the third Inspired car, has the ‘Power’ element of Wraith’s positioning at its heart. Celebrating the potent influence of music and Rolls-Royce’s obsession for sound engineering and uncompromising desire to attain acoustic perfection.
Wraith Inspired By Music, the third Inspired car, has the ‘Power’ element of Wraith’s positioning at its heart. Celebrating the potent influence of music and Rolls-Royce’s obsession for sound engineering and uncompromising desire to attain acoustic perfection.
The colour and trim specifications are unique to this car and have taken inspiration from bespoke high end audio systems that combine machined components and precious metals to produce the finest audio equipment. The exterior finish to the car has a metallic Rose Gold/Copper finish.
The bespoke sound system with the interior finish creates 'the ultimate space' in which to enjoy music like never before. It delivers an unrivalled experience that has to be heard to be believed, while cosseted in exquisitely crafted luxury - it's pretty special! Joe did an amazing job with his retoucher Mark Lacey, to bring out all the uber luxury 'rose gold' /copper features in all the campaign shots.
Credits:
Photographer: Joe Windsor-Williams
Art Director: Simon Nicholls
Copywriter: Paul Snoxell
Typographer: Guy Sexty
Producer/Agent: Beth Wightman Represents
Agency producer: Clive Sweeting
Post production: Mark Lacey
Client: RR
Photographer: Joe Windsor-Williams
Art Director: Simon Nicholls
Copywriter: Paul Snoxell
Typographer: Guy Sexty
Producer/Agent: Beth Wightman Represents
Agency producer: Clive Sweeting
Post production: Mark Lacey
Client: RR