After being part of the creative team that helped retain the Rolls-Royce business I was tasked by Steve Aldridge -PAA ECD along with Clive Parsley to manage and lead the new Rolls-Royce global brand creative development.
Working closely with them and the client we worked on numerous RR briefs creating a wide selection of marketing global comms for dealers and events around the world. This included creating model specific key visuals/ content for websites, model brochures, events, content films across multiple platforms and social channels.
We became the Global lead agency for Rolls-Royce Motor Cars. Radically turning an ageing out of touch brand, into a one that was 21st Century ultra cool, effortless, leading iconic one. The new RR we developed, turned bespoke luxury on its head with a new visual and story telling narrative that spoke to a new kind of UHNW individual.
In doing so we achieved very quickly what BMW tasked us in doing - create desire and demand and to fill order books that had waiting lists full of bespoke Rolls-Royce models.
Brief
Working closely with Steve Aldridge (ECD) and the Rolls-Royce global marketing team we came together to create a new narrative for Rolls-Royce Motor cars that allowed BMW to relaunch an iconic British (Global)Brand in a way that now connected and engaged with a new set of young UHNW individuals who and wanted to own, drive, be driven and be seen in a Rolls-Royce Motor car wherever they were in the world.
The Rolls-Royces 'Spirit of Ecstasy' was now again the new cultural reference for effortless style and luxury around the world. We worked across every touch point creating launch comms for the marketing team and RR dealers around the world. At the heart of this was a brand new effortless Rolls-Royce Motor Cars website. Constantly creating fresh new content films for motor shows around the world, key visuals for invite only events and model brochures. All of this content was curated online and went on to be used in their social world.
The experience I've gained working across RR has allowed me to build up close and trusted working relationship with the very best in automotive stills and film making from around the world.
GHOST V-SPEC
Creative Credits:
Art Director/designer: Simon Nicholls
Photographers:
Joe Windsor Williams, John Higginson,
James Lipman, Tangerine Films,
Art Director/designer: Simon Nicholls
Photographers:
Joe Windsor Williams, John Higginson,
James Lipman, Tangerine Films,
Film makers:
The Mill, Smoke & Mirrors,
Mark Lacey Retouching
The Mill, Smoke & Mirrors,
Mark Lacey Retouching