THE WORLD IS WAITING
Prepare, Relax, Arrive
This was the most personal Phantom Collection that Rolls-Royce had ever made. It had exclusive features that broke new ground in opulence with a limited production run of just 25 super luxury cars worldwide. Customers could choose between the Short Wheelbase or if space was more important the Phantom EWB.
Working again with Joe-Windsor Williams, we successfully delivered a teaser/ launch film, still assets for social and launch coms for the launch event at the Shanghai Motor show. This was where the worlds press and a select few RR Phantom customers were invited to experience the new levels of bespoke opulence.
(ABOVE: Torsten Müller-Ötvös the CEO of Rolls-Royce arrived in style at the Shanghai Motor show in the back of the new Phantom Limelight.)
With Joe shooting both the stills and film we were able to keep everything consistent. Everything was shot over the course of five days, starting in a studio in South London, then moving onto Biggin Hill airport. We were then back into London doing tracking shots late at night with the help of some friendly metropolitan outriders.
(Above/below: Tease emails designed in an ‘F’ shaped pattern too allow for mobile optimised reading.)
(BELOW: Interactive RR customer PDF page turner)
(Above/below: Interactive RR PDF page turner)
Creative Credits:
Photographer/ film director: Joe-Windsor Williams
Photographer/ film director: Joe-Windsor Williams
Art Director: Simon Nicholls
Copywriter: Helen Sharp
Director of Photography: Marcus Waterloo Producer/Agent: Beth Wightman Represents
Copywriter: Helen Sharp
Director of Photography: Marcus Waterloo Producer/Agent: Beth Wightman Represents
Agency producer: Ricky O’Neil
Post prodcution: Smoke & Mirrors
Client: RR
Post prodcution: Smoke & Mirrors
Client: RR