A spec idea that we were so passionate about (because we love LEGO and Star Wars) we scoped it by pulling together an agile, specialist team of creatives, technologists, a strategist, plus an awesome production company who knew all about creating award winning AR and Leap Motion experiences - ANALOG Studios. With a way into LEGO we went in and pitched the idea, winning over the head of LEGO in-store retail experience. With other LEGO stakeholders on board we then developed this OOH experience to work within their new in-store experiences that they were launching in New York and London.
