Jagermeister Cold Brew Coffee is a brand new drink. Inspired by the innovative, ever-changing drinks scene, it takes the original Jagermeister, remixes it and remasters it. The enviable result? A brand-new mix. Jagermeister Cold Brew Coffee. A unique fusion of 56 botanicals and intense cold brew coffee, with a hit of caffeine.
Just as a DJ mixes two records to create a fresh new sound, this campaign celebrates the coming together and mixing of Jagermeister and Cold Brew Coffee to create a drink that's like nothing you've ever encountered before. It has a life of its own and, like those who drink it, dances to its own beat.
We've taken inspiration from the sounds, visuals and language from the music industry -specifically from the Berlin club scene - to create a disruptive, standout 360° campaign.
(ABOVE: New York Marriott Marquis' Broadway Facade - the World's Largest HD screen. BELOW: 30" TVC/Cinema ad)
Creating and delivering a brand new shot defining drink meant a whole creative suite of designed assets that would be launched around the world simultaneously in key markets like - USA, Europe and Asia. The creative had to work across all channels including - 30" TVC, cinema in trailer 30", DOOH, social, digital, and experiential.
(ABOVE: Social 'tease' and launch posts, BELOW: trade product film)
To make sure the campaign stayed consistent around the world we developed a tool kit for local markets, showcasing how the assets could be used across all channels using the brand new key visuals, logo lock-ups, pack shots, OOH, digital, social and film.
Analog Studios were our creative production partners helping us develop our unique 'look and feel' for key visuals, pack shots, TVC, Cinema, Social films - Prelaunch, launch, Serving suggestions and trade films.
Creative credits:
Art Director: Simon Nicholls
Copy writer: Scott Vaux-Nobes, Helen Sharp
ECD: Grant Parker
Global Client MD: Daisy Domenghini
CGI production: Analog Studios: Arvid Niklasson Co-Owner/Director,
Matt Shannon Executive Producer, Michael Merron Founder/Director
Client: Jägermeister Global