Social Media gives an unrealistically glamorous view of life. For new parents, this can be especially harmful and make one of the most challenging moments of their lives feel even more daunting.
We worked with Huggies to create social content that reflects their new Refreshingly Real social strategy. Huggies gives Mums and Dads an honest, judgement free social space that celebrates and encourages new parents every step of the way. Comedian Ellie Taylor was the inspiration for Huggies new social tone of voice, keeping it real, caring, embracing things when it goes wrong, and always seeing the funny side of parenthood.
We had a lot of fun creating social content that shows the real side of being a new parent – dirty nappies, messy homes, tantrums and all.
We worked with Huggies to create social content that reflects their new Refreshingly Real social strategy. Huggies gives Mums and Dads an honest, judgement free social space that celebrates and encourages new parents every step of the way. Comedian Ellie Taylor was the inspiration for Huggies new social tone of voice, keeping it real, caring, embracing things when it goes wrong, and always seeing the funny side of parenthood.
We had a lot of fun creating social content that shows the real side of being a new parent – dirty nappies, messy homes, tantrums and all.
