We landed one of the biggest pitch wins in years for ENGINE, to the tune of £56 million pounds.
With no BREXIT deal in site and the the British Government struggling to bring the EU on side, it was very clear from listening to conversations, reading the press, and seeing what was on social what was once a United Kingdom was no longer UNITED!
All four Unions were fragmenting with disillusion on both sides - 'those for' and 'those against.' Which reignited the debate about Scotland and Wales pushing harder than ever for new referendums to become independent. The challenge then we had was a monumental one trying to bring a UK back from the cliff edge, and reminding them that we're much better off all together. And it's true whenever the UK comes together as one, we punch above our weight on the world stage. That could be in science, sport, tech, creativity, financial, education...the list goes on.
We needed a clear and simple message that could cut through all the negativity and hate that was out there and remind everyone why we're a United Kingdom - and we did, Boris Johnson and Micheal Gove loved this creative and gave the green light for OOH, TVC, Cinema social, radio, press.
