To help launch the new Hasbro 80's inspired new Transformer 'Bumble Bee' film we developed an interactive DOOH poster for Hasbro that encouraged film fans up and down country to take part in and win premier tickets to Bumble Bee the movie alongside Hasbro new film merchandise.
Transformer fans could go head-to-head taking on and defeating the Decepticon's and 'Sound Wave' by busting some of their best 80's break dancing moves. A motion control dance mat and Transformer ghetto blaster pumped out the tunes and encouraged crowds to gather and take part. 60 seconds was all you had to match Bumble Bee's moves on screen. The dance mat would score you to see if you defeated 'Sound Wave' and the Decepticon's to win and save the world.
The PR opportunity around the interactive poster and give-aways with social sharing and 'likes' would add to the films build up and launch.
Creative Credits:
Art Direction/ design: Simon Nicholls
Client: Hasbro/Ocean Outdoor Awards
Art Direction/ design: Simon Nicholls
Client: Hasbro/Ocean Outdoor Awards