After five years of being the lead agency for all things Rolls-Royce, we were back pitching to retain the business.Myself, Chris King, Sarah Pilkington and Clive Parsley worked in a team of four with Steve Aldridge (ECD) to re-secure the business. This allowed us to continue to be the global lead agency for Rolls-Royce Motorcars around the world.
The pitch winning work 'No Ordinary Power' went on to be the creative that we developed to launch the new Ghost Series II SWB and EWB at the Geneva motor show.
Our challenge was attracting the attention of UHNW prospects who had rejected the original Ghost. The new Ghost Series II had a new engine with a a more refined exterior and interior.
Tangerine Films and the MPC helped us create global launch film, whilst Clive Parsley directed the stills part of the campaign with photographer - Trigger. We teased prospects with an in video email campaign driving them to a redesigned Ghost Series II site.
(ABOVE: Ghost Series II Launch Film, homepage design and email 'in-video' assets)
Credits/film:
Creative Art director: Simon Nicholls
Creative Writer: Sarah Pilkington
Film Production: Tangerine Films
Creative Art director: Simon Nicholls
Creative Writer: Sarah Pilkington
Film Production: Tangerine Films
Credit stills:
Creative Art Director: Clive Parsley
Photographer: triggershoots.com
Creative Art Director: Clive Parsley
Photographer: triggershoots.com