We spent a 18 months working with the Department for International Trade creating their largest ever global campaign. Aimed at international businesses we positioned the UK as the home of the exceptional creativity, expertise, innovation, quality and world leading capabilities.
The campaign highlighted the key sectors for trade and investment, from across the UK businesses financial services, creative industries, life sciences and the sustainable energy industry. We delivered a clear message that ‘Britain was open for business’.
This comprehensive, multi-channel campaign appeared throughout international airport hubs such as Hong Kong, New York, Los Angeles, Dubai, Frankfurt, Amsterdam, Paris and Singapore. Press publications such as the Economist, Forbes and Business Week ran press and advertorials; along with substantial digital promotion.
(BELOW:The whole campaign came to life with digital animated OOH that appeared in airports and cities around the world)
Creative credits:
Creative Director: Simon Nicholls
Creative Director: Scott Vaux-Nobes
Creative Director: Simon Nicholls
Creative Director: Scott Vaux-Nobes
ECD: Steve Aldridge
Engine/WCRS campaign project manager: Stuart Davis
Engine/WCRS campaign project manager: Stuart Davis
Photography: Shamil Tanna & Taylor James
Creative CGI/retouching: Taylor James Studio
Creative CGI/retouching: Taylor James Studio